How Jayalalithaa used posters to transform herself from a film star into the Amma of Tamil Nadu

Preminda Jacob’s ‘Celluloid Deities’ chronicles the evolution of Jayalalithaa iconography. http://scroll.in/article/683250/How-Jayalalithaa-used-posters-to-transform-herself-from-a-film-star-into-the-Amma-of-Tamil-Nadu

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