India’s Whitening cream: Is it a Fair deal for women? Is it an Insult? or Is it a mere corporate gimmick? or Racism?

Feminists in the world’s largest democracy are angry about ads for a fairness cream for women’s intimate parts.

Some columnists believe the obsession with whitening products is symptomatic of racism [GALLO/GETTY]

Cosmetics for Indian women are assuming unhealthy tones.

A recent Indian advertisement for Clean and Dry, a vaginal wash which promises women fairer private parts, has led to an outcry among many in the country. The television ad shows a woman unhappy in the company of her husband, as he seems more interested in the morning paper than her. After a liberal use of the vaginal wash, the woman appears in shorts and beckons the man who swings her in his arms, suggesting happiness. The tagline of the ad says: “Life for women will now be fresher, cleaner and more importantly fairer and more intimate.” http://www.aljazeera.com/indepth/features/2012/07/20127108213972410.html

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