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GENDER, Scandals

India’s Whitening cream: Is it a Fair deal for women? Is it an Insult? or Is it a mere corporate gimmick? or Racism?

Feminists in the world’s largest democracy are angry about ads for a fairness cream for women’s intimate parts.

Some columnists believe the obsession with whitening products is symptomatic of racism [GALLO/GETTY]

Cosmetics for Indian women are assuming unhealthy tones.

A recent Indian advertisement for Clean and Dry, a vaginal wash which promises women fairer private parts, has led to an outcry among many in the country. The television ad shows a woman unhappy in the company of her husband, as he seems more interested in the morning paper than her. After a liberal use of the vaginal wash, the woman appears in shorts and beckons the man who swings her in his arms, suggesting happiness. The tagline of the ad says: “Life for women will now be fresher, cleaner and more importantly fairer and more intimate.” http://www.aljazeera.com/indepth/features/2012/07/20127108213972410.html

About Intercultural Resources

Intercultural Resources is a forum for research and political intervention on issues related to the impacts and alternatives to destructive development. Our effort draws upon the social, cultural, material and intellectual resources that have been generated in the course of dialogues between people of different cultures on questions of social justice, development and self-rule. We are of the view that dialogue can sustain plurality and open possibilities for recovery of the ground lost on account of inter-cultural alienation, which is manifest in a variety of forms of violence that we encounter everyday at different levels of social life. Intercultural Resources is based in Delhi, India. Email: ihpindia@gmail.com

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